Chinese SEO and Baidu
Baidu is the leading search engine in China Mainland, taking up a market share of 75% in 2010. Google China's market share is as low as 19%. Google has been doing it best to pursue a bigger market in China but it seems all its efforts are in vain.
If you want to introduce your business to China and include SEO into your online marketing plan, then Chinese Baidu SEO is definitely what you don't want to miss. They are 70,000,000 search requests happen on Baidu everyday, which means a great potential for your product. Unlike Google,who usually prefer a regional domain such a.co.uk domain,.cn domain, etc for local searches, Baidu usually shows preference on international domains such as.com,.net and.org domains. The above are four most obvious differences between Baidu SEO and Google SEO, if you have anything to add, feel free to comment. |
Baidu was founded in 1998, and now has become the largest search engine in China. In Hong Kong, Google is still the most popular search engine and in Taiwan, the most used search engine is Yahoo. There is the rumor that Facebook will work with Baidu.com to enter China's SNS market, well, we have to wait and see. |